It's always nice to hear back from a brand on how their video campaign performed. For our latest Diageo project - Facebook made a case study on how well our videos performed. How cool is that!
Last October, we created a social video series for Diageo Taiwan / Facebook Creative Shop Diageo was launching their Sherry Finish version of the ever popular Johnnie Walker and they wanted to reach a new younger millennial audience.
It was a really fun campaign to make. We worked with Facebook Creative Shop's original concept and developed it with our Art Director. We shot the campaign in Singapore during a time when much of the rest of the world was still in lockdown.
You can see the full campaign compilation here:
According to Facebook, the campaign achieved:
- 18% lower cost per click for best-performing ad built for Stories, compared to ad retrofitted for Stories
- 11% lift in ad recall
- 2% lift in top-of-mind share (among popular whisky brands)
Read the Facebook case study here: https://www.facebook.com/business/success/johnnie-walker-taiwan
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