GIZ - SUSTAINABLE TOURISM

GIZ, is the main German development agency. It provides services in the field of international services in the field of international development cooperation and international education work. The organization's self-declared goal is to deliver effective solutions that offer people better prospects and sustainably improve their living conditions.

As part of their committment under the Paris climate accord, GIZ commissioned a series of videos aimed at developing nations, teaching best practice sustainability techniques for different industries.

THE PROBLEM

GIZ wanted to create a series of training videos aimed at hospitality workers in developing countries.

The aim was to provide instructional videos that would inspire hospitality workers to implement more sustainable initiatives in their hotels, restaurants and tourism facilities.

Traditionally training videos are not inspiring. The problem was how to create videos that would be watchable, informative and ideally entertaining.

GIZ were committed to the idea of a series of educational docu-shorts to fit the brief.

CONCEPT

Inspired by after school television style programming, the docu-shorts featured 3 friends each with a different focus; a hotel owner, a eco concious traveller and a food waste expert.

These 3 friends would meet up and discuss an aspect of sustainable tourism (water, energy, food waste, circular economy etc) and then head out on their own to investigate through interviews with relevant experts and experiments.

At the end of each episode, the 3 friends would meet again to disucss their findings and summarise best practice.

Bold graphics and iconography throughout helped to keep the lessons clear.

RESULTS

Whilst we don't have any specific details on results of the videos, we do know that they were distributed to more that 20 countries along with 100+ hotel, restaurant and tourism facilities.

They continue in use today as a key tool for sustainability training in the hospitatlity industry globally.